Chief Brand
A trusted companion to culinary experts the world over, Chief Brand is synonymous with the art of creating great-tasting food. Since its launch almost four decades ago, Chief Brand has been behind the success of many a great chef. Prepared with premium quality palm oil, each bottle of Chief Brand Pure Vegetable Cooking Oil is bursting with fresh ideas and inspiration for divine cuisine.
Renowned for its excellent anti-oxidative and frying characteristics, this healthier choice food oil ensures fried food and snacks remain fresh and crisp to taste. Cholesterol-free and rich in Vitamin E, Chief Brand Pure Vegetable Cooking Oil is available for both consumer and industrial use.
With its commitment to providing the best quality products, Sime Darby Edible Products Limited ensures that Chief Brand Pure Vegetable Cooking Oil surpasses international food quality and packaging standards.
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Chief Brand Pure Vegetable Cooking Oil |
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| Easily distinguished from competitors by its attractive packaging, Chief Brand Pure Vegetable Cooking Oil reaches out to its target audience through prominent point-of-sales materials and a well-planned marketing strategy, thus gaining excellent market share. Today, Chief Brand is a household name both locally and around the world. Primed for its excellent oxidative stability and frying characteristics, palm oil and its derivatives help in preserving the freshness and crispness of fried food and snacks. |
| Available packaging include pouch, PET bottle, tin, jerrycan, drum, flexibag and IBC. |
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