Company Profile
Sime Darby Edible Products Limited, a fully-owned subsidiary of the Sime Darby Group, is widely recognised as the foremost producer of edible oils and fats in the region. A leader in the industry, its extensive portfolio covers a myriad of edible oil products including well-known brands such as Sunbeam, Chief Brand, Golden Drop, LEILA and C.B.C.
Since its inception in 1938, the company has been fully committed to providing its customers with the best quality products. From refining and downstream processing of edible oils to marketing of branded consumer products, every step has been carefully and methodically thought through. Attractive packaging, prominent point-of-sales materials and a well-planned marketing strategy ensure that each brand under the company’s portfolio reaches out to a specific target audience, resulting in excellent market share. Today, the company’s edible oil range is exported to almost all parts of the world including Europe, America, China, the Middle East, Africa, the Asia Pacific region and the Indian sub-continent.
In line with its promise of providing quality products, all ingredients and finished products pass through stringent quality control measures to ensure consistency. Sime Darby Edible Products Limited prides itself on its five core values: Respect & Responsibility, Excellence as well as Enterprising & Integrity. Its commitment to customers has led the company to deliver first-rate consumables, in its ISO certified facilities. Located in Singapore's prime manufacturing district, the company’s facilities are fully-equipped and capable at handling all processing requirements for edible oils and fats. All products are also Halal and Kosher certified.